Facebook adds privacy option after new features draw backlash

8 Sept 2006

Summary

The social networking site, Facebook, is adding new privacy options as the result of complaints about two new features—"news feed" and "mini-feed." These features were used to publish changes in friends’ spaces such as adding new friends or the breakup of a relationship. Hundreds of thousands of Facebook's 9 million-plus users strongly objected to these controversial features because they violated their privacy.

In response to the outcry, Facebook has added a privacy option that allows users to choose some information that can remain private. Eventually, the company plans to expand this personal choice function to allow usesr to prevent any of their personal information from being displayed without their consent.

The negative backlash prompted the company to change its policy and features. According to Facebook spokesperson, Melanie Deitch, "The backlash taught the company that, in the future, it should seek more input from users, clearly explain new features, and make sure users are aware of their privacy options."

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Things to think about when reading this article:

• If you aren’t happy with the safety or privacy of a site, complain! Companies are dependent on your business and if enough consumers demand a safer experience, there’s a good chance you’ll get it.
• Web services should always place you in control of your safety. If a company isn’t giving you clear choices, quit using it.